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THE CHEERWINE STORY

Uniquely Southern and undeniably delicious since 1917

As the oldest continuing soft drink run by the same family, we’re proud of our story. 

L.D. Peeler created Cheerwine in 1917 in Salisbury, North Carolina amid a sugar shortage. His drive to start his own soft drink led him to a salesman from St. Louis who sold him a wild cherry flavor that blended well with other flavors. With the perfect taste secured, he needed a name. With a burgundy-red color and cheery disposition, the name "Cheerwine" simply made sense. This cherry

soda from North Carolina with a bubbly effervescence and one of a kind taste became an instant hit.

(Caffeine Free, Gluten Free)